For 30 years, The Latino Coalition has stood as a trusted advocate for Latino entrepreneurs, elevating their voices, advancing opportunity, and shaping policies that strengthen our communities and the nation’s economy. What began as a collective vision has grown into a powerful network of business leaders, partners, and allies committed to economic growth, civic engagement, and equitable representation at the highest levels of decision-making.

As we mark this milestone, our rebrand reflects both our legacy and our future. It honors three decades of impact while positioning The Latino Coalition to lead in a rapidly evolving economic and policy landscape. Grounded in our mission and energized by the next generation of Latino leadership, we remain focused on expanding influence, fostering innovation, and ensuring Latino businesses continue to be a driving force in shaping public policy for the next 30 years and beyond.

Michael Fernandez

Chairman

Carlos Orta

President

CiCi Rojas

Vice Chair

The logo features a five-point star with the silhouette of a capitol building centered within it, symbolizing unity, leadership, and purpose. The star represents aspiration, excellence, and the guiding values that shape the organization, while the capitol silhouette conveys strength, governance, and civic pride. Together, they create a powerful emblem that reflects a commitment to progress and collaboration, blending the ideals of community and leadership into a single, timeless mark that is both distinctive and versatile across all brand applications.

Book Antiqua is a classic serif typeface known for its elegance, readability, and timeless appeal. Its clean, humanist letterforms combine traditional sophistication with modern clarity, making it ideal for body text, headings, and printed materials. The font conveys professionalism, trustworthiness, and approachability, complementing the brand’s visual identity by balancing the boldness of the color palette with refined typography.

The objective of the stationery is to establish a cohesive and professional visual identity across all printed and digital communications. Branded stationery—such as letterheads, envelopes, business cards, and notepads—serves as a tangible representation of the organization’s image and values. Consistent use of design elements like logos, typography, and color ensures that every piece of correspondence reinforces brand recognition and communicates credibility and attention to detail. Additionally, the stationery acts as an extension of the brand’s personality, helping to build trust and familiarity with clients, partners, and stakeholders. Whether used for formal letters, internal documents, or external presentations, the stationery maintains a unified appearance that strengthens the overall brand experience. It ensures that every communication, no matter how routine, aligns with the organization’s identity and contributes to a lasting and professional impression.