Pitch Your Product to Walmart!
Walmart’s Road to Open Call is back in Kansas City!

Friday, May 9th
Union Station KC
30 W Pershing Rd, Kansas City, MO 64108

The Latino Coalition is thrilled to once again join our partners at Walmart to bring Road to Open Call to the Midwest!

This exclusive in-person pitch event gives entrepreneurs the chance to present their U.S.-made, grown, or assembled products directly to Walmart sourcing representatives —aligning with Walmart’s $350 billion commitment to sourcing from emerging brands.

If you have a shelf-ready product, this is your moment to showcase your brand, gain valuable feedback, and even have the opportunity to secure a fast pass to the 2025 Open Call at Walmart’s headquarters!

Join The Latino Coalition and Walmart in Kansas City, Missouri to turn your business dream into a reality!

• Pitch your product live to Walmart representatives in Kansas City, Missouri on Friday, May 9, 2025

• Selected entrepreneurs will have a 30-minute one-on-one meeting with Walmart to present their products and engage in discussion

• Receive direct, in-person feedback from Walmart representatives.

• Top entrepreneurs may earn a fast-pass invitation to pitch live at Walmart’s 2025 Open Call event in Bentonville, AR.

This is your chance to showcase your brand, gain valuable insights, and take the next step toward national retail success.

Road to Open Call is for ambitious entrepreneurs ready to take their products to the next level! If your business checks these boxes, this opportunity is for YOU:

• Made, Grown, or Assembled in the USA – Your product is proudly American-made and ready for retail.

• Retail & Online Sales Experience – You’ve seen success and are ready to scale into national retail with major players like Walmart.

• Shelf-Ready & Retail Approved – Your product is packaged, UPC-coded, and ready for Walmart shelves.

• Marketing & Social Savvy – You have a strong brand presence and know how to engage your audience.

• Eager to Learn & Grow – You’re open to expert feedback to perfect your pitch and sharpen your retail strategy.

If this sounds like you, don’t miss this chance to pitch your product live to Walmart representatives and make your mark!

Limited Spots Available – Your Road to Open Call Starts Now!

We’re here to help entrepreneurs like you take their business to the next level. Here’s how you can get involved:

• Apply by May 7th – Don’t wait. Applications are accepted on a rolling basis, so submit early for your shot at pitching to Walmart representatives.

• Ready to Apply? Submit your application today at the button on this page.

• Questions? Reach out to delia@thelatinocoalition.com.

Together, we’re bringing mission-driven, locally made products to mainstream retail. Join The Latino Coalition and our partners at Walmart on the Road to Open Call and take your brand to new heights.

2024 Walmart Road to Open Call Highlights