Expanding The Power of U.S. Latinos

2019 News & Articles

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  • 11/30/2019 9:17 PM | TLC Team (Administrator)

    It is easy to forget that independently held businesses make up half of our economy and create most of America’s new jobs

    2019 will be first holiday shopping season to reach over $1 trillion in sales: Expert

    Amplify ETFs CEO Christian Magoon discusses the holiday shopping season and what its growth means for the overall U.S. economy.

    A lot of what I love about Small Business Saturday has nothing to do with shopping – even though “shopping small” is a terrific, and important, thing to do.

    More than the retail boost, I deeply appreciate the national reminder about who small-business owners are, and about the incredible importance of the small-business sector.


    Perhaps because we call them “small,” it is easy to forget that independently held businesses makeup half of our economy and create most of America’s new jobs. Main Street also creates economic stability and resiliency in a way that Wall Street never has, and never will.

    When I picture entrepreneurs, I see my parents – both Mexican-American, both tireless and selfless. My father started businesses; my mother ran them. My family didn’t realize it at the time, but the economic and cultural future of our community would be built by women like my mother – Latinas today are more likely to start and run a business than any other demographic group.

    It is well worth pausing on Small Business Saturday, to think about, and appreciate, the people of the small-business community. Entrepreneurs are exceptional people. They have an uncommon appetite for risk. They are energized by hard work, and they are hard-wired to be creative problem solvers.

    Best of all, their unique characteristics have a ripple effect on their communities: Small-business owners literally make the world a better place by creating and providing jobs, essential goods and services and meaningful contributions to local philanthropy (who buys uniforms for the little league team, collects winter coats for the homeless, pays for lights for the basketball court at the local park? Small-business owners!).


    When I picture entrepreneurs, I see my parents – both Mexican-American, both tireless and selfless. My father started businesses; my mother ran them. My family didn’t realize it at the time, but the economic and cultural future of our community would be built by women like my mother – Latinas today are more likely to start and run a business than any other demographic group.

    I am often asked what makes Latinas such an entrepreneurial powerhouse. I can tell these people don’t know many Latinas! To know Hispanic women leaders is to know a life force that commands awe and respect. No one works harder, thinks faster or gives more.


    If Small Business Saturday conjures an image for you of a sweet retail shop in the center of a small town, I can understand why. The small shops of American Main Streets are iconic and important. But to me, the day evokes an image of my mother, of my friends CiCi, and Irma and Jeannette – women who have run restaurants, import and export businesses, staffing firms, marketing and tech businesses. Each started with nothing more than their natural leadership position within their families. It didn’t happen overnight, but each of these Latinas are now leaders in their communities and beyond, each sought-after for advice, insight and business deals.

    To me, Latina business owners are iconic. I’ve always known that if you want something done, ask a busy Latina – they are already running their household, their families, and their businesses -- but their capacity to do more and help others is boundless. If current trends continue, an image of a busy, entrepreneurial Latina will someday replace the classic image of a cute Main Street shop with an old-fashioned striped awning.

    I believe Small Business Saturday should be treated as an extension of Thanksgiving itself – an opportunity to express gratitude our friends, neighbors and family members who are entrepreneurs. Their work, their sacrifice, and their incredible appetite to take risks, makes America stronger. To celebrate this day, I’ll patronize a local shop or two, but I’ll also call the Latina business owners in my life to thank them for being fearless, creative, economic giants.

    There’s nothing small about them, and I’m grateful for that!

    Hector Barreto is the chairman of The Latino Coalition and the former U.S. Small Business Administrator.

    Source: FoxBusiness

  • 11/26/2019 3:10 PM | TLC Team (Administrator)

    Ruben Navarrette Jr.

    San Diego – It’s like chickens for Colonel Sanders. Why would any self-respecting Latino vote to re-elect President Donald Trump, arguably the most anti-Latino chief executive in U.S. history?

    That’s what my non-Latino friends want to know. I get that question all the time, often accompanied by a tilted head and a confused look.

    In the 2020 election, Trump seems likely to get between 25%-30% of the Latino vote. A recent poll by Telemundo found that 1 in 4 American Latinos would vote to re-elect him.

    In 2016, according to exit polls, Trump got 28% of the Latino vote. He did better than Sen. Bob Dole, who got 21% of the Latino vote in 1996, and Sen. Mitt Romney, who got 27% in 2012. But he couldn’t match Sen. John McCain, who got 31% of the Latino vote in 2008, or President George W. Bush, who got 40% in 2004. Anything north of 30% is a decent showing for a Republican, and anything beyond 40% will make a GOP candidate virtually unbeatable.

    Why Latino votes matter

    Latino voters count for a lot. Three reasons: they’re a young population that is adding new voters at a staggering rate; They’re well-represented in so-called battleground states such as Colorado, Nevada and Florida; And close to two-thirds of Latinos are Mexicans or Mexican-Americans, who tend to be swing voters.

    Latinos are now poised to be the largest racial or ethnic minority group to be eligible to vote in a presidential election, according to the Pew Research Center. By 2020, an estimated 32 million Latinos will be eligible to vote, which is just slightly more than the 30 million voters who are African-Americans. According to Pew, Latinos are expected to be about 13.3% of the electorate in 2020.

    Here’s what you need to know about the Latino vote: there is no such thing. That is, Latinos aren’t monolithic and we don’t vote as a bloc.

    Yet, Trump is likely to do better than expected with Latino voters.

    It’s not just because of a strong economy, low unemployment rates among Latinos, etc. It’s also because many Latinos are willing to look past Trump’s anti-Latino bigotry. After all, they tell themselves, the president is not talking about people like them.

    The problem is that, when it comes to Latinos, Trump can’t stop talking trash. Here’s a look at his rant sheet.

    As a candidate, Trump declared that Mexico is “not sending their best” but ridding itself of those who are “bringing drugs…bringing crime,” labeled Mexican immigrants criminals and rapists, promised to deport “bad hombres,” praised the 1954 mass deportation program called "Operation Wetback," promised a “deportation force,” and attacked the integrity of U.S. District Court Judge Gonzalo Curiel — a U.S.-born citizen of Mexican descent — by questioning whether Curiel could fairly adjudicate a lawsuit against Trump University because, “He’s a Mexican.”

    As president, Trump pardoned Maricopa County Sheriff Joe Arpaio after the former lawman was found guilty of racially profiling Latinos and defying court orders, ended Deferred Action for Childhood Arrivals (DACA), "leaving" more than 700,000 young people potentially subject to deportation, targeted birthright citizenship for the U.S.-born children of illegal immigrants, embraced policies that would cut legal immigration in half and separated thousands of refugee families to the point where nearly 70,000 immigrant children were held in U.S. custody at some point in the last year.

    Even as he campaigns for re-election, Trump still can’t seem to refrain from sticking his foot in this mouth when it comes to Latino voters.

    Trump's own words used against his own citizens

    He talks often about how the United States is facing an “invasion” from the south. That’s the same word that 21-year-old Patrick Crusius used in a racist manifesto he penned before walking into a Walmart in El Paso, Texas on Aug 3 to, as he allegedly told police, “kill as many Mexicans as possible.” Crucius killed 22 people, many of them Mexican and wounded 25 others.

    Several weeks ago, when Trump traveled to New Mexico to court conservative Latinos, he doted on CNN commentator Steve Cortes, a pro-Trump immigrant from Colombia who the president declared “looks more like a WASP than I do.” Trump put Cortes on the spot, asking him, “Who do you like more, the country or the Hispanics?” Cortes answered “The country.”

    Most of the Latinos who back Trump are not so buffoonish about their support. But they’re no less devoted to their guy.

    As a Mexican-American Never Trumper, I wanted to understand these people. Besides, as a journalist who is trained to talk to strangers, the idea of Latinos who support Trump sounded plenty strange to me.

    So, I went out and interviewed a couple dozen Latinos for Trump.

    What I found is that, in many cases, these folks are not really Latino at all. They’re “post-Latino.” They see themselves as Americans. They’re ambivalent about their heritage, relatives, ancestors. They don’t take offense when Trump insults Mexican immigrants because — even for Mexican-Americans — they see the people he’s talking about as another species.

    Consider the views of Chris Salcedo, a conservative Mexican-American radio host in Texas who bills himself as a “liberty loving Latino.”

    “I’ve always resented the hell out of liberals, in the press and out of the press, who have said that I, because of my Latino surname, have anything in common with someone who is breaking into my country without our permission,” Salcedo told me. “When the president cracks down on illegal border crossings and human trafficking, I do not believe he’s attacking me — because I also want to stop those same things.”

    I get it. But I also recognize a familiar song when I hear one. Other ethnic groups know this one by heart. The Irish, Italians and Jews all have people in their community who don’t identify with their heritage or who think they’re better than others in their tribe, when they’re really just better off. These are the folks who were born on third base but tell themselves they hit a triple.

    Now some Latinos have found their way to Trump. Good for them. But make no mistake. In a larger sense, they’re lost.

    Ruben Navarrette Jr., a member of the USA Today Board of Contributors, is a syndicated columnist with the Washington Post Writers Group and host of the daily podcast, “Navarrette Nation.” Follow him on Twitter: @RubenNavarrette

    Source: TopBuzz

  • 11/22/2019 12:42 PM | TLC Team (Administrator)

    The political consequences of the impeachment inquiry have been – and will be – analyzed to the point of exhaustion. The economic consequences must also be considered in any fair analysis of impeachment’s real-world impact.

    A full view of impeachment’s effect on our economy requires a full view of the American business community — not just the currently thriving stock market, but also the other part of our economy, made up of independent business owners.

    American business owners tend to like President Trump. Their optimism has been at record highs since he took office in 2017. At this point there is a sense that the opportunity for small businesses to continue to grow and be profitable is tied to the president’s ability to move forward with his policy agenda. Entrepreneurs are keenly aware of the opportunities that may be lost, thanks to a hyper-partisan impeachment inquiry that is slowing down the machinery of governing in Washington, D.C.

    For example: Prior to the commencement of the impeachment inquiry, there was a good chance Congress would ratify the United States-Mexico-Canada Agreement (USMCA). This NAFTA-replacement policy is incredibly important to small businesses, which make up 98 percent of all U.S. exporters. Nearly 300,000 small and medium enterprises (SMEs) – which support about four million jobs – are exporting to foreign markets today.

    USMCA would very likely increase those numbers because it includes provisions to improve investment opportunities for smaller businesses. It is, in fact, the first trade agreement in U.S. history to include a chapter specifically focused on SMEs. USMCA also considers the disproportionate impact of regulations on small businesses, and would actually remove some of the potential barriers that could discourage smaller firms from engaging in international trade. For example, the agreement would eliminate the requirement of opening a foreign office to do business in another country.

    This policy improvement on international trade could add to the already improving landscape for American business owners. USMCA would serve as the perfect economic complement to tax reform and ongoing regulatory reforms. But thanks to impeachment, finishing USMCA seems unlikely any time soon. This Congress will likely miss this rare, important opportunity to help the job-creating small-business community engage in international trade.

    Infrastructure reform is another economic imperative and opportunity that the current Congress will almost certainly forego in favor of the impeachment show.

    The tragic state of disrepair of our nation’s roads, bridges and tunnels is not only dangerous; it is a drag on economic growth. The American Society of Civil Engineers (ASCE) gave the U.S. an embarrassing D+ grade in its most recent infrastructure report card, and I hear from small-business owners every day who are frustrated with how our crumbing infrastructure is slowing the pace of business, both locally and nationally.

    The White House Council of Economic Advisors estimates that a 10-year, $1.5 trillion program of infrastructure investment – as proposed by President Trump – could add between 0.1 and 0.2 percentage point to average annual real growth in GDP. The president’s infrastructure plan could also add hundreds of thousands of well-paying jobs to our economy.

    The benefits to the small-business community would be twofold: The roughly 10 years of contracts and sub-contracts that would almost certainly result from a major federal investment, and the much longer-term impacts that would come from safer, more highly functioning bridges, roads, railways, airways and ports.

    Larger businesses and special interests will weather the impeachment storm the way they always have: Their lobbyists and lawyers will help them find ways around outdated laws and regulations. But small-business owners and their employees don’t have those resources. They need their government to create and maintain a fair environment in which they can prosper. A polarized, ineffective government disproportionately impacts the smallest businesses.

    Congress should think more about all of their constituents – and consider the full view of our economic landscape – as this fight drags on. Small business owners aren’t the loudest voices on social media. But they are the engine of our economy, and they expect more from their elected officials than endless political fights.

    Hector Barreto is chairman of The Latino Coalition and former administrator of the U.S. Small Business Administration.

  • 11/20/2019 11:16 AM | TLC Team (Administrator)
  • 11/13/2019 4:47 PM | TLC Team (Administrator)

    To celebrate Veterans Day at Walmart, we have further cemented our commitment to service members and their families with announcements on our military spouse initiative and veteran hiring commitment, including:

    Walmart Hires More Than 14,000 Military Spouses: Walmart remains the largest U.S. company offering hiring preference to military spouses. The company introduced the Military Spouse Career Connection program in 2018 as a complement to its Veterans Welcome Home Commitment to hire 250,000 military veterans by the end of 2020.

    Walmart on Track to Surpass Veteran Hiring Goal: On Memorial Day 2013, Walmart introduced the Veterans Welcome Home Commitment with an initial goal of hiring 100,000 veterans. Two years later, we expanded the original projection with the goal of hiring 250,000 veterans by the end of 2020. Walmart has since hired more than 243,000 veterans as part of our commitment, and of those hired, more than 39,000 have been promoted to jobs with greater responsibility and higher pay.

    Walmart Foundation Awards Operation Homefront with $225,000 Grant: During our Veterans Day celebration at corporate headquarters, the Walmart Foundation announced a $225,000 grant to Operation Homefront that will enable the organization to continue their strategic expansion and growth including the development of a new website, outreach tools and a key performance indicator dashboard as they strive to serve even more military families.

    For more information on Walmart and the Walmart Foundation’s philanthropic efforts around veteran programs visit Walmart.org, and to read more about our announcements visit here.

  • 11/13/2019 12:04 PM | TLC Team (Administrator)

    For Immediate Release November 12, 2019

    Washington, D.C. – Chairman of The Latino Coalition and former SBA Administrator Hector Barreto today commended and encouraged Federal Communications Commission Chairman Ajit Pai on the agency’s court battle over ownership rules.

    “The ability for the FCC to modernize ownership rules is essential in today’s rapidly evolving media environment,” Barreto said.

    “The agency was right to petition the Third Circuit for a re-hearing of their case. Overturning the updated rules was unjustified, and should be reconsidered.

    “Without this essential media ownership rules update, we are left with regulations dating back to the 1970s. Innovation, fair competition and highly functioning free markets require current, relevant government rules.”

  • 11/07/2019 11:12 AM | TLC Team (Administrator)

    WASHINGTON, Nov. 6, 2019 /PRNewswire/ -- The Latino Coalition (TLC) released the below statement regarding the House Speaker Nancy Pelosi's proposal to address patient healthcare costs:

    "While we agree with Speaker Pelosi on the need to address rising patient healthcare costs, her approach may inadvertently harm the very foundation of Medicare. This program has successfully served seniors for years by giving access to the most innovative medications on the market. Unfortunately, Speaker Pelosi's plan may upend these strengths by introducing a myriad of new potential roadblocks to treatment. From a convoluted plan tying US healthcare costs to those in other countries and new bureaucrats empowered to make treatment decisions on behalf of patients, this plan mistakes action for progress. Congress should look to empower patients and their doctors with choice, not arbitrary barriers to the care they rely on," said TLC Chairman and former U.S. Small Business Administrator, Hector Barreto.

    ABOUT THE LATINO COALITION- The Latino Coalition (TLC) was founded in 1995 by a group of Hispanic business owners from across the country to research and develop policies and solutions relevant to Latinos. TLC is a non-profit nationwide organization with offices in California, Washington, DC and Guadalajara, Mexico. Established to address and engage on key issues that directly affect the well-being of Hispanics in the United States, TLC's agenda is to create and promote initiatives and partnerships that will foster economic equivalency and enhance and empower overall business, economic and social development for Latinos.  Visit www.thelatinocoalition.com.

    SOURCE: The Latino Coalition

  • 10/08/2019 11:50 AM | TLC Team (Administrator)

    Hysteria over recession can't scare small businesses

    National Federation of Independent Business President Juanita Duggan addressed how the media fluctuates the recession discussion in relation to small businesses.

    Hand-wringing about the possibility of an economic recession is very popular in today’s left-wing media environment. This speculation is inherently flawed if it only considers the Wall-Street-half of the economy.

    To provide more accurate insight and meaningful predictions, pundits would do well to also (and always) consider and speak about the strength and importance of the other half of our economy: Main Street.

    It is easy to feel pessimistic when Wall Street metrics soar or tumble based on the news of any given day. But while the stock market spikes and dips, small business – which is responsible for half of GDP and creates most of America’s net new jobs – is steady and doing great. Small-business owners are feeling great about the future, too.

    Perhaps the hand-wringing pundits don’t know what they don’t know. Learning more about the small-business sector and its tremendous economic importance would make financial reporting more accurate and more complete.

    There is truly nothing “small” about small business. Made up of millions of independent, locally owned firms, the small-business story is one of American economic stability and lasting strength.

    Main Street is in fact what has always made America’s economic foundation stronger than the rest of the world. Financial analyst types might want to think of America’s multitude of smaller businesses as a diverse portfolio – there is more safety and long-term predictability to be found in a massive group of small firms than there is in a smaller group of really large ones.

    To illustrate the current outstanding health of the small-business sector, a few facts:

    A Small Business Index conducted quarterly by MetLife and the U.S. Chamber of Commerce revealed, last month, that small-business owners are highly confident about their local economies and their financial future. In fact, the overall score of the third-quarter Index was the highest since the inception of the study. Nearly 30 percent of the business owners surveyed said they plan to increase their business’ staffing in the next year.

    It is easy to feel pessimistic when Wall Street metrics soar or tumble based on the news of any given day. But while the stock market spikes and dips, small business – which is responsible for half of GDP and creates most of America’s net new jobs – is steady and doing great.

    Another prominent indicator of small-business economic health, conducted monthly by the National Federation of Independent Business, has been at historically high levels since 2017. The NFIB index considers small-business sentiment (optimism) as well as factors like capital outlays, sales, pricing and plans to hire. In August, NFIB reported that 28 percent of business owners were planning capital outlays in the coming months. A similar number reported their No. 1 problem was finding qualified workers – in other words, their greatest challenge had to do with keeping up with their own growth and success.

    When considering the historic growth and optimism happening on Main Street, it seems irresponsible for pundits and journalists to continue painting a pessimistic economic picture. Are they unaware of the economic importance of small business, or do they actually want the economy to falter, for political purposes? A recession would damage President Trump’s chances of re-election.

    Perhaps the hand-wringing pundits don’t know what they don’t know. Learning more about the small-business sector and its tremendous economic importance would make financial reporting more accurate and more complete. More talk about small business – including the sector’s current growth, historic optimism and overall strength – might even change some minds about the threat of recession.

    Hector Barreto is the chairman of The Latino Coalition and the former U.S. Small Business Administrator.

    Source: Fox Business

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