Expanding The Power of U.S. Latinos


  • 06/19/2017 2:59 PM | TLC Team (Administrator)


    – On June 29, The Latino Coalition (TLC), the leading, effective national non-partisan advocacy organization representing Hispanic businesses and consumers, in conjunction with the California Hispanic Chambers of Commerce (CHCC), will host the Economic Opportunity Summit in Los Angeles, CA at The L.A. Hotel Downtown.

    The one-day event dedicated to supporting entrepreneurs and strengthening business practices will unite influential leaders, chamber executives and government officials from the U.S. and abroad. The Economic Opportunity Summit will explore the current small business environment, the common challenges entrepreneurs are facing and share proven strategies and approaches for succeeding in business.

    “Featuring knowledgeable speakers and high-impact panels, the Economic Opportunity Summit will tap into the critical importance of the engine of our economy,” said Hector Barreto, TLC Chairman and former Administrator of the U.S. Small Business Administration. “This premier summit will convene small business owners and centers of influence, while focusing on some of the major industries that have made the Golden State prosperous— energy, technology and healthcare. We look forward to engaging and hearing from successful entrepreneurs in Los Angeles and across this nation, to discuss specific issues and solutions for growing our economy and implementing pragmatic policies that can help grow and promote our businesses.”

    The summit’s theme “economic opportunity” will prioritize small business development and encourage entrepreneurship through a series of informative panels, breakout sessions and peer networking. Attendees will not only learn how to bolster their ventures, they will hear from impressive thought leaders and experts such as:

    Antonio Villaraigosa, Candidate for California Governor; Eileen Sánchez, Director of Small Business and Entrepreneurship for Mayor Eric Garcetti’s Office; Michael A. Vallante, U.S. Small Business Administration Regional Administrator; Jennifer S. Korn, Special Assistant to the President and Deputy Director for the Office of Public Liaison White House; International superstar and Mexican actor, Eduardo Verástegui; Carlos García de Alba Zepeda, Consul General of Mexico in Los Angeles; Frank Montes, California Hispanic Chambers of Commerce Chairman; Francisco Leon, Vice President of California Resource Corporation; AltaMed Health Services President and CEO, Castulo de la Rocha; Livier Ramirez, President of the National Latina Business Women Association in Los Angeles; and renowned Mexican singer and actor Fernando Allende, among others.

    “Los Angeles County is home to more than 400,000 Hispanic small businesses that are creating the jobs that empower our economy,” said Frank Montes, Chairman, California Hispanic Chambers of Commerce. “Promoting an environment for entrepreneurs to truly prosper is immensely important, that is why we are excited to partner with The Latino Coalition to help our small business owners access the tools necessary to succeed in the current economy.”

    The high-impact summit will also highlight Latina-owned business in this country and their secrets for growth— a key driver of our economy’s success.

    “Women entrepreneurs have been opening doors and breaking ceilings in a competitive environment, while fueling growth and creating opportunities at a dramatic rate. With more than one million Latina-owned businesses in the U.S. today, we look forward to hearing from dynamic industry leaders on how they are and will continue to be an important driving force in our economy,” Barreto added.

    For more information or to register and view the conference agenda, visit:


    The Latino Coalition would like to thank the following Title Sponsors: Wal-Mart and Google. TLC also acknowledges and is grateful for all its partners: 1800 Contacts, Act Wireless, AltaMed Health Services Corporation, Altria Client Services, Alvarado Smith, American Express Open, AT&T, Bank of America, California Resource Corporation, Centene Corporation, Coca-Cola, Comcast/ Universal, CTIA, Direct Selling Association, Dun & Bradstreet, East West Bank, Edison Electric Institute, Herbalife, Hispanic Business Roundtable Institute, Honda, International Franchise Association, Intuit, JP Morgan, Master Your Card, MasterCard, National Association of Broadcasters, National Cable & Telecommunications Association, NV Energy , Paychex, PG&E, PhRMA, Quicken Loans , Reset Public Affairs , Southern California Edison, The Latino Coalition Foundation, The Libre Initiative, T-Mobile, Tributo Tequila, U.S. Chamber Institute for Legal Reform, Univision, Verizon. Media Partners: CONEXION, Finding Productions, Tico Sports Productions, LLC.

  • 02/15/2017 1:55 PM | TLC Team (Administrator)

    Hispanic entrepreneurs are a powerful engine of growth in the American economy. Their continued success is important not only to the vibrant, growing Hispanic American community, but to the prosperity of the entire nation.

    Hispanics are the fastest growing ethnic group in the United States. There are 57 million Hispanic Americans today, the largest minority group in the country. They will number over 100 million by 2050. They’re the youngest ethnic group in the country, too. The median age of Hispanic Americans is 27.

    More Hispanics are buying homes, going to college, and making over $50,000 a year than ever before. Their purchasing power has increased by 167 percent since the start of the century, and it is expected to reach $1.7 trillion this year.

    Little wonder that this dynamic population is producing a rapidly increasing share of small businesses. Hispanic-owned businesses in the U.S. are opening at a rate 15 times faster than the national average. Hispanics make up about a quarter of all new entrepreneurs, and their annual revenues exceed $660 billion.

    Many Hispanic entrepreneurs, like generations of entrepreneurs before them, sell goods and services of every type and quantity face-to-face, neighbor-to-neighbor in their communities. They work as independent contractors in the direct sales retail channel, attracted to an opportunity with low start-up costs and comparatively low overhead and risk. Hispanics comprise a fifth of all direct sellers in the U.S.

    Twenty million Americans run legitimate direct-selling businesses in association with, but independent of, the companies whose goods and services they sell. Direct sellers set their own schedule and manage their own business plan according to their own needs.

    They might be young adults just getting started, stay-at-home moms earning a little extra money to boost the family income, or an early retiree keeping active and supplementing a pension.

    They might be full-time entrepreneurs building large businesses, recruiting a salesforce of independent sellers with plans to earn more substantial income from the sales to a growing market of customers. However, they are all threatened reputationally and financially by fraudulent pyramid schemes masquerading as direct sellers.

    The principal difference distinguishing a legitimate direct seller from a pyramid scheme is how they compensate their salesforce. Pyramid schemes compensate the act of recruiting others into the scheme. Sales are incidental to the compensation. Direct selling compensates their distributors primarily on the sale and use of their products by end users.

    Pyramid schemes typically impose high costs on their victims and offer scant opportunities to return unused inventory. They harm the ability of legitimate direct sellers to build their salesforces and earn the confidence of their customers. They should be prosecuted to the fullest extent of the law.

    Forty-nine states have anti-pyramid scheme laws on the books, and 18 states enacted laws modeled on recommendations by the Council of State Governments. Extensive case law in state and federal courts has further clarified what does and does not constitute a pyramid scheme. As yet, there is no federal law defining and punishing pyramid schemes. That needs to be corrected.

    In the last Congress, Representatives Marsha Blackburn (R-Tenn.) and Marc Veasey (D-Texas) introduced the Anti-Pyramid Promotional Scheme Act, which provided a sanctioned definition of pyramid schemes based on existing case law and the model legislation enacted in 18 states.

    The bill gave guidance to legitimate direct sellers on the best ethical practices to follow and clarified that personal consumption of their products by direct sellers is a legitimate activity and constitutes a real sale.

    Many direct sellers, like sales clerks in retail stores, choose to consume their products. For some, the primary reason they became involved in direct selling is to buy products they enjoy at a discount and perhaps sell modest amounts to family and friends. Their integrity and the integrity of the companies who sell to them should not be called into question by falsely associating them with pyramid schemes.

    Efforts are underway to reintroduce legislation in the new Congress, and Hispanic leaders in both parties should support it. It will offer much needed support to the growing ranks of Hispanics involved in direct selling — honest entrepreneurs and their customers — and protect them from bad actors in the marketplace.

    Business ownership is the dream of millions of Americans, and no less so in the proud, aspiring, hardworking Hispanic community. Hispanic entrepreneurs are an asset to the country, and our nation’s political leaders should defend their aspirations.

    Hector Barreto is the chairman of The Latino Coalition and was administrator of the Small Business Administration from 2001 to 2006 under President George W. Bush.

    Cited: The Hill

  • 01/12/2017 1:35 PM | TLC Team (Administrator)

    January 12, 2017 — New York — A prominent group of national U.S. Jews and Latinos has established the Latino Jewish Leadership Council (LJLC). Convened by AJC, the new national Council will work to further strengthen Latino-Jewish cooperation in advocating for issues of shared concern and values cherished by both communities.

    “The future of this country is based, as it has always been, on communities coming together with a vision for a better future and, through hard work and perseverance, making that vision our shared reality,” said Luis Ubiñas, President of the Ford Foundation (2008 to 2013), current President of the Board of Directors of the Pan American Development Foundation, and a founding member of the LJLC. “In this coming generation, the Latino and Jewish communities working together can achieve any aspiration.”

    AJC has long been committed to deepening Latino-Jewish understanding and cooperation. The LJLC expands upon groundbreaking initiatives that have included helping launch the bipartisan Latino-Jewish Congressional Caucus in 2011, and hosting in 2013 a National Conversation on the State of Latino-Jewish Relations in Washington, D.C., attended by 100 high-level leaders from both communities. Many LJLC members have participated in these and other initiatives of AJC’s Belfer Institute for Latino and Latin American Affairs (BILLA).

    “When the very ethos of American pluralism has been challenged by some, when hate crimes have increased, and when entire communities have been stigmatized, creation of this Council reinforces the importance of our shared destiny, and the strength and resilience our nation derives from its diversity,” said Dina Siegel Vann, director of AJC BILLA, who is staffing the LJLC.

    The Council’s first meeting will take place in Washington on March 1. Visit ajc.org to receive more information and LJLC updates.

    The full list of the initial LJLC members is below:

    Dr. Juan Andrade, Jr.
    President, U.S. Hispanic Leadership Institute

    Pilar Avila
    Board Member, New America Alliance
    Los Angeles

    Hector V. Barreto
    Chairman, The Latino Coalition
    Los Angeles

    Howard Berman
    Former U.S. Representative
    Los Angeles

    Al Cárdenas
    Senior Partner, Squire Patton Boggs
    Miami / Washington, D.C.

    Alberto P. Cárdenas, Jr.
    Counsel, Vinson & Elkins, LLP

    Maria T. Cardona
    Principal, The Dewey Square Group
    Washington, DC

    Alejandra Castillo
    Washington, DC

    Marty Castro
    President and CEO, Castro Synergies, LLC;
    Former Chair, U.S. Commission on Civil Rights

    Henry Cisneros
    Founder and Chairman, Citiview; Former Secretary
    of Housing and Urban Development
    San Antonio

    Claudio Grossman
    President, Inter-American Institute of Human Rights; Dean Emeritus, American University Washington College of Law
    Washington, DC

    Giselle Fernandez
    President, Fernandez Consulting
    Los Angeles

    David Harris
    New York

    Thomas Kahn
    Honorary Chair, AJC Belfer Institute for Latino and Latin American Affairs
    Washington, DC

    Shrub Kempner
    Board of Governors, AJC

    Abelardo Lechter
    Chairman, Pan American Association of Philadelphia; Board Member, Congreso de Latinos Unidos

    David Leopold
    Board Member, AJC Cleveland; Former President, American Immigration Lawyers Association

    Javier Palomarez
    President and CEO, U.S. Hispanic Chamber of Commerce
    Washington, DC

    Robert Raben
    Founder and President, The Raben Group
    Washington, DC

    Allan Reich
    Chairman, AJC National Policy Commission

    Raul B. RodriguezChairman, U.S. Mexico Foundation
    San Antonio

    Felix Sanchez
    Chairman and Co-Founder, National Hispanic Foundation for the Arts
    Washington, DC

    Dina Siegel Vann
    Director, AJC Belfer Institute for Latino and Latin American Affairs
    Washington, DC

    José Antonio Tijerino
    President and CEO, Hispanic Heritage Foundation
    Washington, DC

    Luis Ubiñas
    Former President, Ford Foundation; President of the Board of Directors, Pan American Development Foundation
    New York

    Cid Wilson
    President and CEO, Hispanic Association for Corporate Responsibility
    Washington, DC

    Peter Villegas
    Board Member, NALEO; ‎Vice President of Latin Affairs, The Coca-Cola Company
    Los Angeles

    Cited: AJC Global Jewish Advocacy

  • 12/23/2016 1:27 PM | TLC Team (Administrator)

    Navigating the Panama Canal expansion

    Smoother shipping is swamping previous controversies

    January 24, 2017

    By: Hector Barreto

    On Dec. 14, the Chinese ship YM Unity became the 500th vessel to pass successfully through the expanded Panama Canal. The new set of locks and deeper navigation channels represent a technological feat that nearly triples container capacity, while using 7 percent less water than the original canal. Now, a total of 140 maritime routes and 1,700 ports around the globe are connected by the expanded canal.

    Yet despite the obvious accomplishments, much of what has thus far been written about the expanded canal has ranged from mildly skeptical to downright negative. These criticisms have focused on cost overruns, missed deadlines, the impact of flagging global trade, and safety concerns.

    Part of this negativity comes with the territory: an expectation that all large and complex construction projects will come in over budget and behind schedule. The canal expansion was significantly over budget and its opening delayed by 18 months. Still, colossal construction projects often involve cost overruns and delays, largely due to unforeseen conditions, common in all but the most routine construction. Take for example Boston’s “Big Dig,” New York’s Second Avenue subway, the Eurotunnel, and the airports in Berlin and Doha, just to name a recent few.

    Much has also been made of impact of the slowdown of global trade on the canal’s expected traffic. But this is a short-term view, and even if world trade were to remain flat for a time, more of that trade will go through the Panama Canal, which can now handle 79 percent of total global traffic, compared to only 45 percent that could fit through the original passageway.

    Finally, just as the canal was nearing completion, reports surfaced about leaky locks, concrete flaws and tugboat problems. But the predictions of a poorly constructed canal, unprepared for its inauguration, just didn’t materialize. On the contrary, the canal has worked perfectly since its June 26 opening, and not one single construction flaw has been evidenced.

    Even with tugboats guiding ships — a significant departure from the locomotives in use at the original canal — there has been only one minor operational incident. A Chinese vessel incurred a slight abrasion as it approached one of the locks. The damage was minimal precisely because the buffers, which are in place to deal with such situations, performed as expected. Further, as tugboat captains gain experience, this type of incident should be greatly minimized if not eliminated entirely.

  • 12/21/2016 1:14 PM | TLC Team (Administrator)

    Merry Christmas &

    Happy New Year!

    Feliz Navidad y Prospero Año Nuevo!

    Dear Members, Partners, Friends:

    What a year it has been! The Latino Coalition (TLC) enjoyed an eventful and productive year.

    Our network of members and partners continues to grow, which means our ability to advocate on behalf of our membership is becoming even stronger.

    Elected officials at the state and federal level have learned that TLC is the group to call, for the perspective and partnership they need from the Latino business and consumer community.

    Our success enables TLC to continue offering something no other group does – the “four C’s”

    * Capital Access

    * Counseling to build capacity and grow.

    * Connections for Contracts.

    * Cost reduction – Strategies for healthcare premiums, one-size-fits-all regulations and high individual tax rates.

    As we wrap up another great year, together we want to thank you for being part of the TLC community and helping us to build communities and partnerships for a stronger America.

    We know with your continued support the best is yet to come in 2017 and beyond. We are grateful for your confidence and investment and look forward to your continued support for our shared mission and permanent interests.

    Remember that it’s not too early to make New Year’s resolutions – like attending one or more events with TLC and being part of a historic journey for our country and communities.

    On behalf of our members and partners,We wish you all the best this holiday season, and into the new year.


    Hector Barreto
    Chairman National 

    Allen Gutierrez
    Executive Director

    Leadership, Integrity, Community

    Follow us and get information on TLC high impact events in 2017.

    • 2017 Inaugural Event
      January 18, 2017 Washington, DC
    • Legislative and Policy Summit: TBD
      March 2017
    • West Coast Summit
      Summer 2017
      Los Angeles, CA
    • Small Business Summit
      September 11-13
      Washington, DC
    • Midwest Small Business Summit
      October 12, 2017
      Kansas City, MO

    Looking Back: 2016 Events

    TLC events facilitate access and the tools your business needs to go to the next levels of success.

    This year, our events featured centers of influence such as Governor Chris Christie, Mexican Ambassador, Carlos Manuel Sada Solana, Congressman Henry Cuellar, Congressman Carlos Curbelo, Senator John Cornyn, Congressman Mike Coffman, Congressman Sean Duffy, Congressman Jeff Denham, Zoila Escobar- President, AltaMed Foundation, Congresswoman Loretta Sanchez, Raul Anaya – President, Greater Los Angeles, Bank of America, and Congressman-elect Lou Correa.

    Thank You!

    The TLC Board of Directors and team, would like to wish you and your family a wonderful holiday season. We look forward to collaborating with you in 2017. It’s going to be an exciting power packed year full of opportunity for our Latino Coalition. Thank you for all you do for our community.

    Much success!

    The Latino Coalition

    TLC in News!

    Click above to read our latest Op-Ed on

    Fox Business “The Small Business Trump Bump”

  • 12/20/2016 1:03 PM | TLC Team (Administrator)


    A Latino group headed by a former member of George W. Bush’s administration and a group associated with Republicans in Congress are staging an event around the inauguration of President-elect Donald Trump.

    The Latino Coalition, a small business group, and the Congressional Hispanic Leadership Institute, CHLI, are combining for the event billed as a celebration of Trump’s Jan. 20 inauguration.

    The Coalition is led by Hector Barreto who was chief of the Small Business Administration under Bush.

    “The Latino Coalition is looking forward to working with the Trump administration to advance opportunities for Latinos, particularly through the unique vehicle of small-business ownership. Our celebration … will be just the beginning of what our two organizations believe will be a productive and collaborative relationship with the incoming administration,” Barreto said in statement.

    Republican presidential candidate, former Massachusetts Gov. Mitt Romney (R) and Hector Barreto Jr. (2nd R). Mario Tama / Getty Images

    The Jan. 18 event is not part of the official inaugural events that Trump’s inaugural committee is organizing.

    The CHLI is a non-profit organized by members of the Congressional Hispanic Conference, the caucus of Hispanic Republicans in Congress. CHLI’s board includes current members of Congress, all Republicans. It also has a corporate advisory board. CHLI’s current board chairman is former Florida congressman Lincoln Diaz-Balart, brother to Rep. Mario Diaz-Balart, R-Fla., chairman of the Congressional Hispanic Conference.

    Saying he was speaking for the entire board of directors, Lincoln Diaz-Balart said in a statement “it is a genuine privilege for CHLI to host this important presidential inaugural event with The Latino Coalition. With great optimism, we look forward to a future of freedom and prosperity for all.”

    The announcement of the event comes as Latino influence at the highest levels of the federal government appears to be about to take a plunge. Trump has tapped people for all but two of his Cabinet posts and none are Latino. He was meeting with Jovita Carranza, who worked in the Small Business Administration under Bush and is potentially a pick for the U.S. Trade Representative job and Luis Quinonez, a business owner, on Tuesday.

    Obama had several Latino Cabinet secretaries in his administration, including the agency that Baretto headed – Small Business Administration. Obama elevated that position to Cabinet level position during his tenure.

    Latinos who have served or are serving in the Obama Cabinet are: Ken Salazar, former Department of the Interior secretary; Hilda Solis, former Department of Labor secretary; Julián Castro, Housing and Urban Development secretary; Tom Perez, Labor Secretary; Maria Contreras-Sweet, Small Business Administration secretary; John King, Education Secretary, who is Afro Latino.

    Obama also named Justice Sonia Sotomayor to the Supreme Court and Karen Archuleta to head Office of Personnel Management, both non-Cabinet posts but key positions.

    Cited: NBC News

  • 10/20/2016 1:53 PM | TLC Team (Administrator)

    Check Out Some Of Our Summit Highlights by clicking here.

  • 08/25/2016 12:06 PM | TLC Team (Administrator)

    By: Hector Barreto

    August 25, 2016

    Donald Trump once promised he would do well with the Hispanic vote because he is “a job machine.”

    While it is unclear why Trump thinks Hispanics might like jobs more than any other racial or ethnic group (doesn’t everyone love jobs?), one thing is clear: Trump is still not doing well in the polls with most Hispanics. A Fox News Latino poll recently revealed that 66 percent of Hispanics would vote for Hillary Clinton; only 20 percent were inclined toward Trump.

    Here’s a helpful hint for Mr. Trump if he wants to change those numbers: There are many of us in the Hispanic community who have been hoping one or both of the major-party presidential candidates would become a champion of the specific kind of job creation that comes from new business creation. So far, neither candidate has.

    As a group, Hispanics do stand out from the crowd on the issue of starting businesses. We are 1.5 times more likely than the general population to become entrepreneurs. For us, new business creation is about so much more than jobs – it’s about our own socio-economic mobility and the essence of American opportunity.

    An opportunity in this area still exists for Trump, since Clinton has not shown herself to be particularly savvy to the power of new businesses, or sympathetic to the needs of entrepreneurs. Her economic plan ignored the most basic requirements of an entrepreneur-friendly environment: lower individual tax rates, fewer regulations and more affordable health insurance for the self-employed. In fact, Clinton’s plan promised the opposite, in many ways, of each of these.

    Clinton should refine her economic plan with entrepreneurial Hispanics in mind. She cannot take our voting bloc for granted – not now, and not after her possible election. She also may want to consider the fact that, like other groups, Hispanics are looking for someone to support, to be truly ‘for,’ in this election. How much of her favorable polling with Hispanics reflects nothing more than a desire to vote against her opponent? Is that how she wants to win?

    Trump’s economic plan nodded to the issues of taxation and regulation, but the businessman, oddly, did not link his policies to business creation. He should. If he does, Hispanic (and other) entrepreneurs will notice.

    All of this said, I can’t promise an embrace of new business creation will change Latino votes, given Trump’s track record with our community. But shouldn’t both of these candidates try, even if only for the strength of their economic plans?

    Any economist can tell you that most new jobs come from new businesses, particularly those that are defined as “gazelles.” The economic power of new businesses is therefore something that both candidates should champion, and one that many voting blocs can celebrate.

    How have both Trump and Clinton missed the opportunity to lead on business creation – especially given its significance within the Hispanic community, a group whose votes they covet?

    It is possible that neither Trump nor Clinton realize that Hispanics are uniquely entrepreneurial, and that Hispanic-owned businesses are growing at 15 times the national growth rate.

    Ignorance would be a sorry excuse. Any candidate interested in economic growth should recognize that the Hispanic entrepreneurial phenomenon makes this population a significant and indispensible economic and electoral opportunity for anyone serious about winning elections or improving their bottom lines. Beyond being a key voting bloc, they are a rare bird in a landscape of otherwise-declining business dynamism, a bird that lays the golden eggs of business dynamism, innovation, GDP growth and, yes, jobs.

    Cited: Latino Fox News

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